Director Joe Burrascano at Nathan Love had a blast working with the team at Got Milk? for their ‘Gonna Need Milk’ campaign. Nathan Love "created unique 2D characters that have hilarious adventures in these short viral scenes."

 

Joey was brought on to the Nathan Love team pretty early on in the project. It was Joey's job to take the characters that Nathan Love had developed and turn them into something that other animators could easily utilize. He spent months in After Effects, creating complex rigs to animate the fun scripts the Nathan Love and Got Milk? teams put together. When he wasn't building rigs, he spent the rest of his time actually doing several of the animations as well.