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r.Cup Explainer - Director's Cut

r.Cup Explainer - Director's Cut

          We teamed up with JSD Digital and their client r.Cup to help explain how their product is help to reduce the waste produced at concerts and events across the country. r.Cup already had an established brand and the logo was a big part of that. 

          With only a week to turn this around we decided to use the logo itself as the main character to keep animation much simpler and embracing the black and white color pallet made building environments much easier. We’re thrilled with how it turned out, and we had a blast stretching our 2D character animation skills!


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